Web Survey Bibliography
Purpose – Online data collection is gaining momentum throughout the market research business. At the same time internet users and their online information and booking behaviour are becoming more and more important for the travel and tourism industry. This paper aims to investigate this issue.
Design/methodology/approach – The paper researches internet users' travel and information/booking behaviour through online surveys. However, this approach is prone to critical methodological limitations. One of the main issues in this respect is the question of proper definition of the universe and sampling procedures. The paper shows today's chances and limitations of sampling using list-based e-mail invitations and online access panels.
Findings – Results indicate that sampling method and length of field time have a substantial influence on response rates. It can further be shown that results from online travel research differ from results obtained in face-to-face interviews even when focussing on the same target group. Research implications – As long as online research differs from research on internet users to such an extent, online surveys seem to be rather a good complement than a substitution for more traditional research methods.
Originality/value – The paper shows the limitations and chances of online travel research based on the unique comparison of data from a face-to-face and online access panel surveys.
Homepage (abstract)
Web survey bibliography - 2009 (509)
- Internet research differs from research on internet users: some methodological insights into online...; 2009; Lohmann, M., Schmucker, D. J.
- Find out what your people really think: How to maximize response rates to employee satisfaction surveys...; 2009; Lusty, D.
- Improving survey response in mail and internet general public surveys using address-based sampling and...; 2009; Messer, B. L.
- Are Mode Preferences Real?; 2009; Millar, M. M., O'Neill, A. C., Dillman, D. A.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Psychometric properties of internet administered versions of Penn State Worry Questionnaire (PSWQ) and...; 2009; Zlomke, K. R.
- An Update on Survey Measures of Web-Oriented Digital Literacy; 2009; Hargittai, E.
- The Internet as a research site: establishment of a web-based longitudinal study of the nursing and...; 2009; Huntington, A., Gilmour, J., Schluter, P., Tuckett, A., Bogossian, F., Turner, C.
- The Influence of Topic Interest and Interactive Probing on Responses to Open-Ended Questions in Web...; 2009; Holland, J. L., Christian, L. M.
- Automating Market Research in the Field on all actual sold mobile devices; 2009; Düll, K.
- How mobile phones changed the non-response in cross-national telephone surveys; 2009; De Keulenaer, F.
- Using Web 2.0 application Twitter for formative course evaluation: a case study; 2009; Burger, C., Stieger, S.
- "Mobile phone surveys in mixed mode environment: Balancing costs and errors"; 2009; Vehovar, V.
- "The potential of mobile research: Implications for the future, and the role of industry standards"; 2009; Nelson, Li.
- "Mobile technology in research: Trends and perspectives"; 2009; Macer, T.
- Mobile Research success factors: Mode-specific measurement options, usability issues, communications...; 2009; Pferdekämper, T., de Groote, Z., Wilke, A., Metzger, G.
- The Multi-Modal Future of Mobile Research: A Holistic Viewpoint; 2009; Cameron, M. R.
- Doing surveys where it matters - the GPS-age and privacy. How the MR industry can do surveys where the...; 2009; Tjostheim, I., Fritsch, L.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Anytime, Anywhere Mobile Interviewing: Comparing Mobile Voice and Web Response Patterns; 2009; Petit, F. C.
- Using mobile phones to measure TV-broadcast quality; 2009; Wieland, J. L., Puggaard, B.
- Using mobile research to get to the heart of branding and marketing effectiveness right now; 2009; Day, D.
- Panel Discussion: Digital Fingerprinting: An Online Quality Solution and Its Implications; 2009; Smith, R., Chadwick, S., Davis, H., Berlin, D. L., Zalis, S.
- A Place for Mobile Communication and Mobile Surveying in Online Research; 2009; Luth, L.
- The Survey “Burden Factor”—How Important is Respondent’s Perception of Survey...; 2009; Drolet, J., Butler, A., Stevens, C.
- The Opportunity for Flash Scales in Online Surveys; 2009; Cape, P. J.
- Beyond ‘Trapping’ the Undesirable Panelist-The Use of Red Herrings to Reduce Satisficing...; 2009; Baker-Prewitt, J., Miller, J.
- Panel Discussion: Industry Sustainability In Light Of Recent Quality Initiatives; 2009; Pearson, C., Shapero, D., Umeh, K., Boen, D.
- Late Responders—Does Their Absence Affect the Findings of Fast Turnaround Surveys, or Not; 2009; Ambrose, D., Ripley, G.
- A Respondent Classification Scheme for Online Sample Methodologies; 2009; Courtright, M.
- Compensation Structure of Panels; 2009; Carlin, C., Billingsley, S.
- The representativeness of the LISS panel ; 2009; Knoef, M., de Vos, K.
- Opportunities, Options and Security Consideration in Data Collection from Internet; 2009; Jaffri, A. H.
- Addressing the Cell Phone-Only Problem: Cell Phone Sampling Versus Address Based Sampling; 2009; W., Daily, G., Shuttles, D. C., Bourquin, C., Yancey, L. T.Link, M. W.
- Differential response rates in postal and Web-based surveys in older respondents; 2009; Bech, M., Kristensen, M. B.
- Mode Differences Between Face-to-Face and Web Surveys: An Experimental Investigation of Data Quality...; 2009; Heerwegh, D.
- Comparing Adolescent Response Bias Between Internet and Telephone Surveys ; 2009; Klein, J. D., Graff Havens, C., Thomas, R. K.
- Optimum survey methods when interviewing employed women; 2009; Dunning, K., LeMasters, G. K.
- Money talks: non-monetary incentive and Internet administration fail to increase response rates to a...; 2009; Recklitis, C. J., Campbell, E. G., Kutner, J. S., Bober, S. L.
- Use of Web and In-Person Survey Modes to Gather Data From Young Adults on Sex and Drug Use; 2009; McMorris, B. J., Petrie, R. S., Catalano, R. F., Fleming, C. B., Haggerty, K. P., Abbott, R. D.
- Introduction to the Special Issue on Web Surveys ; 2009; Witte, J. C.
- Web Survey Methods: Introduction; 2009; Couper, M. P., Miller, P. V.
- Effects of different types of progress indicators on drop-out rates in web surveys; 2009; Matzat, U., Snijders, C., van der Horst, W.
- Coverage- und Nonresponse-Effekte bei Online-Bevölkerungsumfragen ; 2009; Bandilla, W., Kaczmirek, L., Blohm, M., Neubarth, W.
- Using the World-Wide Web to obtain large-scale word norms: 190,212 ratings on a set of 2,654 German...; 2009; Lahl, O., Goeritz, A., Pietrowsky, R., Rosenberg, J.
- Ethical suicide research: A survey of researchers ; 2009; Lakeman, R., Fitzgerald, M.
- Potential for technical errors and subverted allocation can be reduced if certain guidelines are followed...; 2009; Hewitt, C. E., Torgerson, D. J., Berger, V. W.
- Web-based measurement: Effect of completing single or multiple items per webpage; 2009; Thorndike, F. P., Carlbring, P., Smyth, F. L., Magee, J. C., Gonder-Frederick, L., Ost, L. G., Ritterband...
- Developing an Internet-based survey to collect program cost data; 2009; Caffray, C. M., Chatterji, P.
- Online Versus Paper: Format Effects in Tourism Surveys; 2009; Dolnicar, S., Laesser, C., Matus, K.